Michael Maynard

Work
About
Contact

Michael Maynard

Work

About

Contact

Product · UX · CRO · eCommerce

Product · UX · CRO · eCommerce

Designing the
moments where
brand meets
buying.

Designing the
moments where
brand meets
buying.

Designing the
moments where
brand meets
buying.

I design high-performing digital experiences across UX, CRO, eCommerce and product — connecting what customers need with what the business needs to perform.

View Projects

Get in Touch

PDP / EXPLORATION — 04

PRODUCT / 01

SIZE PREVIEW: MEDIUM

£185

GBP · INCL. VAT

REGULAR FIT

S

M

L

ADD TO BAG

CONVERSION RATE

+18%

VARIANT B

vs. Variant A

14 days

A/B TEST RESULTS

LIVE

+30%

+15%

0%

-15%

7 DAYS AGO

TODAY

Free delivery over £100

Easy returns

Selected work.

Selected work.

A curated set of eCommerce projects showing visual design, UX thinking, commercial awareness and delivery across premium retail journeys.

A curated set of eCommerce projects showing visual design, UX thinking, commercial awareness and delivery across premium retail journeys.

SS26 Lookbook — Hawes & Curtis

Shoppable campaign landing page

SS26 Lookbook

A shoppable editorial experience connecting seasonal storytelling with product discovery for Hawes & Curtis.

Hawes & Curtis

VIEW PROJECT →

SS26 Lookbook — Hawes & Curtis

Product detail page redesign

PDP Redesign

An evolving product page redesign focused on clearer product information, easier size selection and a smoother path to purchase.

Hawes & Curtis

VIEW PROJECT →

Diary Finder — Smythson

Guided product discovery tool

Diary Finder

A guided shopping experience helping Smythson customers find the right diary for their lifestyle or gifting needs.

Smythson

VIEW PROJECT →

Editorial Commerce

PDP Redesign

An early-stage redesign of the product detail page, focused on improving product clarity, mobile usability and the path from product consideration to add to bag.

HAWES & CURTIS
VIEW PROJECT →
PRODUCT DISCOVERY

Diary Finder

A guided product discovery experience designed to help Smythson customers find the right diary based on their preferences, lifestyle and gifting needs.

Smythson
VIEW PROJECT →
Editorial Commerce

Brand Design

An independent eCommerce brand created from the ground up, covering brand identity, visual direction, product positioning, website design and customer experience.

COSY LITTLE THINGS
VIEW PROJECT →

SCROLL →

● EXPERIENCE

A career through design, digital product and delivery.

A career through design, digital product and delivery.

CRO & UX Lead · 2025 · Present

Leading eCommerce design improvements across product discovery, visual hierarchy, customer behaviour and conversion-critical pages.

Digital Product Owner · 2021 · 2024

Owned digital improvements across a luxury eCommerce experience, turning customer needs into clearer journeys and development briefs.

Senior Web Designer · 2018 · 2021

Designed and delivered multi-brand creative across landing pages, email campaigns and seasonal retail activity.

Web / Online Designer · 2014 · 2018

Produced fast-turnaround digital creative, campaign assets and responsive web content across retail environments.

● MY APPROACH

1

Understand the goal

Align customer needs, commercial pressure and what the page actually needs to do.

2

Research and analyse

Use behaviour, analytics, recordings and stakeholder context to find the useful problem.

3

Design and iterate

Move quickly from rough direction to polished UI with practical build awareness.

4

Build and launch

Support handoff, QA, content accuracy and final improvements before release.

EXPERIENCE

Design-led and commercially aware.

Built from real delivery experience.

LINKEDIN PROFILE →

HAWES & CURTIS

CRO & UX Lead

2025 - Present

Leading UX and CRO improvements across premium menswear eCommerce journeys, with a focus on product discovery, visual hierarchy, customer behaviour and conversion-critical pages.

Smythson

Digital Product Owner

2021 - 2024

Owned digital product improvements across a luxury eCommerce experience, translating business goals, customer needs and stakeholder requirements into clearer journeys and development briefs.

Wolverine Worldwide

Senior Web Designer

2018 - 2021

Designed and delivered multi-brand creative across landing pages, email campaigns and website content, supporting seasonal trading activity across UK, US and international markets.

Wolverine Worldwide

Web Designer

2018 - 2021

Delivered marketing assets for multiple brands, balancing different tone-of-voice, audiences, and design languages, and collaborated with stakeholders to test and refine email and web content

WORLDSTORES

Online Designer

2015 (FREELANCE)

Produced fast-turnaround digital creative across banners, emails and website content, supporting promotional campaigns and seasonal activity within a busy online retail environment.

superdrug

Junior Online Designer

2014 - 2015

Designed newsletters, homepage content and campaign assets for Superdrug and partner beauty brands, building early experience across digital and online customer engagement.

SCROLL →

Available for selected opportunities

Good design starts with a conversation.

Good design starts with a conversation

I’m strongest when a project needs both design craft and practical thinking. I can take an idea from rough brief to Figma concept, UX flow, responsive layout, developer handoff and final QA, keeping the experience polished, usable and commercially focused.

My background in design, Product Ownership, CRO, HTML/CSS and eCommerce means I understand how digital work actually gets made, not just how it should look in a design file.

I’m strongest when a project needs both design craft and practical thinking. I can take an idea from rough brief to Figma concept, UX flow, responsive layout, developer handoff and final QA, keeping the experience polished, usable and commercially focused.

My background in design, Product Ownership, CRO, HTML/CSS and eCommerce means I understand how digital work actually gets made, not just how it should look in a design file.

EMAIL ME
LINKEDIN
EMAIL ME
LINKEDIN
MICHAEL MAYNARD
digital design · UX · ECOMMERCE
MICHAEL MAYNARD
digital design · UX · ECOMMERCE

Michael Maynard

Work

About

Contact