Senior Product Designer ยท eCommerce
Senior Product Designer
Designing the moments where brand meets buying.
Designing the moments where brand meets buying.
Product Designer with a background in UX/UI, visual design, product ownership and CRO. I design customer-facing journeys across homepages, lookbooks, landing pages, PLPs and PDPs for premium retail brands.
Product Designer with a background in UX/UI, visual design, product ownership and CRO. I design customer-facing journeys across homepages, lookbooks, landing pages, PLPs and PDPs for premium retail brands.
12+
Years across digital design, UX and eCommerce.
Years across digital design, UX and eCommerce.
10
Brands worked with across various industries
Brands worked with across various industries
End-to-end
From concept and UX through to handoff, QA and launch.
From concept and UX through to handoff, QA and launch.
Product Designer ยท UX/UI ยท eCommerce ยท Figma ยท HTML/CSS ยท CRO Insight ยท Homepages ยท Landing Pages ยท PLP ยท PDP ยท Developer Handoff ยท Arsenal ยท
Product Designer ยท UX/UI ยท eCommerce ยท Figma ยท HTML/CSS ยท CRO Insight ยท Homepages ยท Landing Pages ยท PLP ยท PDP ยท Developer Handoff ยท Arsenal ยท
FEATURED PROJECT
FEATURED PROJECT
HAWES & CURTIS
HAWES & CURTIS
SS26 Lookbook
SS26 Lookbook
Featured case study, editorial ecommerce, premium campaign storytelling and product discovery.
Featured case study, editorial ecommerce, premium campaign storytelling and product discovery.
VIEW CASE STUDY
VIEW CASE STUDY
CURRENTLY
CURRENTLY
Designing eCommerce experiences that improve usability, strengthen visual direction and support better conversion.
Designing eCommerce experiences that improve usability, strengthen visual direction and support better conversion.
LOOKING FOR
LOOKING FOR
Seeking senior design roles across eCommerce, where UX thinking, visual craft and commercial impact matter.
Seeking senior design roles across eCommerce, where UX thinking, visual craft and commercial impact matter.
Selected work.
Selected work.
A curated set of eCommerce projects showing visual design, UX thinking, commercial awareness and delivery across premium retail journeys.
A curated set of eCommerce projects showing visual design, UX thinking, commercial awareness and delivery across premium retail journeys.
Product detail page redesign
PDP Redesign
An early-stage redesign of the Hawes & Curtis product detail page, focused on improving product clarity, mobile usability and the path from product consideration to add to bag.
Hawes & Curtis
VIEW PROJECT โ
Guided product discovery tool
Diary Finder
A guided product discovery experience designed to help Smythson customers find the right diary based on their preferences, lifestyle and gifting needs.
Smythson
VIEW PROJECT โ
Independent eCommerce brand
Cosy Little Things
An independent eCommerce brand created from the ground up, covering brand identity, visual direction, product positioning, website design and customer experience.
Cosy Little Things
VIEW PROJECT โ
Editorial Commerce
PDP Redesign
A premium campaign and shopping experience designed to connect seasonal storytelling with product discovery.
HAWES & CURTIS
VIEW PROJECT โ
PRODUCT DISCOVERY
Diary Finder
A premium campaign and shopping experience designed to connect seasonal storytelling with product discovery.
Smythson
VIEW PROJECT โ
Editorial Commerce
Brand Design
A premium campaign and shopping experience designed to connect seasonal storytelling with product discovery.
COSY LITTLE THINGS
VIEW PROJECT โ
SCROLL โ
EXPERIENCE
Design-led and commercially aware.
Built from real delivery experience.
TECH STACK
FIGMA
FIGMA
PHOTOSHOP
PHOTOSHOP
Dreamweaver
Dreamweaver
SALESFORCE
SALESFORCE
GOOGLE ANAYLTICS
GOOGLE ANAYLTICS
HOTJAR
HOTJAR
ASANA
ASANA
JIRA
JIRA
HAWES & CURTIS
CRO & UX Lead
2025 ยท PRESENT
Leading UX and CRO improvements across premium menswear eCommerce journeys, with a focus on product discovery, visual hierarchy, customer behaviour and conversion-critical pages.
Smythson
Digital Product Owner
2021 - 2024
Owned digital product improvements across a luxury eCommerce experience, translating business goals, customer needs and stakeholder requirements into clearer journeys and development briefs.
Wolverine Worldwide
Senior Web Designer
2018 - 2021
Designed and delivered multi-brand creative across landing pages, email campaigns and website content, supporting seasonal trading activity across UK, US and international markets.
Wolverine Worldwide
Web Designer
2016 - 2018
Created responsive web assets, promotional content and campaign pages across multiple footwear brands, combining visual design and HTML/CSS across different regional websites.
WORLDSTORES
Online Designer
2015 (FREELANCE)
Produced fast-turnaround digital creative across banners, emails and website content, supporting promotional campaigns and seasonal activity within a busy online retail environment.
superdrug
Junior Online Designer
2014 - 2015
Designed newsletters, homepage content and campaign assets for Superdrug and partner beauty brands, building early experience across digital and online customer engagement.
EXPERIENCE
Design-led and commercially aware.
Built from real delivery experience.
LINKEDIN PROFILE โ
HAWES & CURTIS
CRO & UX Lead
2025 - Present
Designing and improving premium menswear eCommerce journeys, with a focus on customer experience, visual hierarchy, product discovery and conversion-critical pages.
Smythson
Digital Product Owner
2021 - 2024
Designing and improving premium menswear eCommerce journeys, with a focus on customer experience, visual hierarchy, product discovery and conversion-critical pages.
Wolverine Worldwide
Senior Web Designer
2018 - 2021
Designing and improving premium menswear eCommerce journeys, with a focus on customer experience, visual hierarchy, product discovery and conversion-critical pages.
Wolverine Worldwide
Web Designer
2018 - 2021
Designing and improving premium menswear eCommerce journeys, with a focus on customer experience, visual hierarchy, product discovery and conversion-critical pages.
WORLDSTORES
Online Designer
2015 (FREELANCE)
Designing and improving premium menswear eCommerce journeys, with a focus on customer experience, visual hierarchy, product discovery and conversion-critical pages.
superdrug
Junior Online Designer
2014 - 2015
Designing and improving premium menswear eCommerce journeys, with a focus on customer experience, visual hierarchy, product discovery and conversion-critical pages.
SCROLL โ
Available for selected opportunities
Let's work!
Iโm strongest when a project needs both design craft and practical thinking. I can take an idea from rough brief to Figma concept, UX flow, responsive layout, developer handoff and final QA, keeping the experience polished, usable and commercially focused.
My background in design, Product Ownership, CRO, HTML/CSS and eCommerce means I understand how digital work actually gets made, not just how it should look in a design file.
Iโm strongest when a project needs both design craft and practical thinking. I can take an idea from rough brief to Figma concept, UX flow, responsive layout, developer handoff and final QA, keeping the experience polished, usable and commercially focused.
My background in design, Product Ownership, CRO, HTML/CSS and eCommerce means I understand how digital work actually gets made, not just how it should look in a design file.
