Michael Maynard

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ABOUT

CONTACT

Digital Designer · UX · CRO · eCommerce

Senior Product Designer

Design with commercial sense.

I’m a digital designer with a strong background in ecommerce, UX and CRO, creating polished, conversion-focused experiences for fashion, retail and lifestyle brands. I care about the detail, but I also care about whether the work actually helps people move through a journey with less friction.

VIEW experience

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CRO Thinking

Figma → Build

UX / UI DESIGN

campaign pages

prototypes

design systems

About me

Designer, problem-solver, and ecommerce thinker.

My background sits between digital design, UX, product ownership and CRO. That mix has shaped how I work: I can think visually, understand commercial priorities, collaborate with development teams, and use data to make better design decisions.

I design for real customer journeys.

I’ve worked across homepages, PLPs, PDPs, landing pages, lookbooks, emails and promotional experiences, always with the aim of making the next step clearer and more compelling.

I understand the business side.

My experience in ecommerce and CRO means I’m not only thinking about layout and polish. I’m thinking about conversion, merchandising, product discovery and customer confidence.

I can bridge design and delivery.

My experience in ecommerce and CRO means I’m not only thinking about layout and polish. I’m thinking about conversion, merchandising, product discovery and customer confidence.

Experience

Senior Product Designer

Recent roles and selected focus areas.

My experience has given me a strong understanding of how ecommerce teams operate, from design and marketing through to development, trading, analytics and launch.

2025 — Present

Hawes & Curtis

CRO & UX Lead

Lead CRO and UX improvements across the ecommerce journey, using GA4, Hotjar and customer behaviour insights to identify friction points and shape better-performing digital experiences.

Work closely with Ecommerce, Creative, Development and external agencies to redesign key pages, improve conversion paths, and deliver UX changes across homepage, PLP, PDP and campaign landing pages.

PDP improvements

Homepage redesign

GA4 analysis

Hotjar insights

Lookbook design

landing page builds

2021 — 2024

Smythson

Product Owner

Worked closely with Development, UX, Marketing, Merchandising and Copywriting teams to deliver digital initiatives across the ecommerce experience, translating business requirements into clear briefs and supporting delivery from planning through to launch.

Supported sprint planning, backlog prioritisation, QA testing and stakeholder sign-off, acting as a key link between business teams and technical teams to remove blockers and keep projects moving smoothly.

PDP redesign

PLP improvements

Klarna launch

Product personalisation

Stakeholder requirements

Launch coordination

2018 — 2021

Wolverine Worldwide

Senior Web Designer (2016 - 2018: MIDWEIGHT DESIGNER)

Designed digital content across multiple global footwear brands including CAT, Saucony, Merrell, Hush Puppies, Sperry, Sebago and Keds, creating emails, marketing banners, website assets and campaign landing pages.

Managed and mentored two Junior Designers while supporting global Marketing and brand teams, ensuring campaigns were delivered consistently across UK, EU and US markets.

LANDING PAGE BUILDS

CAMPAIGN ASSETS

EMAIL DESIGN

GLOBAL BRANDS

TEAM MENTORING

2015 (FREELANCE)

Worldstores

Online Designer

Created digital assets across marketing banners, email campaigns and website content, supporting seasonal campaigns and promotional activity across multiple brands.

Worked closely with the wider Marketing team to deliver high-quality, on-brand creative under tight deadlines while maintaining consistency across key digital touchpoints.

EMAIL DESIGN

WEBSITE CONTENT

PROMOTIONAL DESIGN

CAMPAIGN ASSETS

FAST-TURNAROUND

2014 - 2015

Superdrug

Junior Online Designer

Designed newsletters and website content for Superdrug’s own brand and wider beauty partners, supporting promotional campaigns across digital channels.

Created digital assets for brands including Paco Rabanne, MUA, Lottie London and Armani, while also contributing to the redesign of the Superdrug Health & Beautycard experience.

NEWSLETTER DESIGN

WEBSITE CONTENT

PROMOTIONAL DESIGN

DIGITAL CAMPAIGNS

Tech Stack

FIGMA

PHOTOSHOP

Dreamweaver

SALESFORCE

GOOGLE ANAYLTICS

HOTJAR

JIRA

ASANA

Available for selected opportunities

Let's work!

I’m strongest when a project needs both design craft and practical thinking. I can take an idea from rough brief to Figma concept, UX flow, responsive layout, developer handoff and final QA, keeping the experience polished, usable and commercially focused.

My background in design, Product Ownership, CRO, HTML/CSS and eCommerce means I understand how digital work actually gets made, not just how it should look in a design file.