Michael Maynard

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Hawes & Curtis · Editorial Commerce

Senior Product Designer

SS26 Lookbook.

SS26 Lookbook.

A shoppable editorial lookbook designed for Hawes & Curtis, connecting seasonal campaign imagery with product discovery and giving customers a more inspiring route into the SS26 collection.

A shoppable editorial lookbook designed for Hawes & Curtis, connecting seasonal campaign imagery with product discovery and giving customers a more inspiring route into the SS26 collection.

UX Design
UX Design
UI Design
UI Design
Prototyping
Prototyping
HTML / CSS Build

Project snapshot

Senior Product Designer

The work at a glance

The work at a glance

A campaign page built to make seasonal outfits easier to explore, while keeping the experience elevated, editorial and commercially useful.

A campaign page built to make seasonal outfits easier to explore, while keeping the experience elevated, editorial and commercially useful.

Brand

Hawes & Curtis

Role

UX design, visual design, prototyping and front-end build

Platform

Custom CMS

Output

Responsive shoppable lookbook experience

Early thinking

Senior Product Designer

How I shaped the direction

How I shaped the direction

The brand had strong campaign imagery, but needed a better digital experience to turn inspiration into product exploration without making the page feel like a standard product grid.

The brand had strong campaign imagery, but needed a better digital experience to turn inspiration into product exploration without making the page feel like a standard product grid.

1
1

Mapped the shopping journey

I looked at how users would move from campaign imagery into product discovery, focusing on the moments where inspiration needed to become action.

2
2

Explored editorial layouts

I tested ways to balance full-bleed campaign imagery, outfit storytelling and product access without making the page feel overloaded.

3
3

Built around constraints

I refined the final structure so it could work responsively inside the existing CMS, with reusable rows and manageable image requirements.

Approach

Senior Product Designer

From campaign assets to shoppable story

From campaign assets to shoppable story

The early exploration focused on how much product information to reveal, where to introduce shopping actions, and how to keep the page feeling premium rather than purely transactional.

The early exploration focused on how much product information to reveal, where to introduce shopping actions, and how to keep the page feeling premium rather than purely transactional.

Approach

Senior Product Designer

From campaign assets to shoppable story

From campaign assets to shoppable story

The early exploration focused on how much product information to reveal, where to introduce shopping actions, and how to keep the page feeling premium rather than purely transactional.

The early exploration focused on how much product information to reveal, where to introduce shopping actions, and how to keep the page feeling premium rather than purely transactional.

Default state

User lands on the outfit/product grid and can browse the lookbook visually.

Tap the plus icon

The plus acts as the main affordance for revealing product information.

Slide-up product panel

The product tray brings the shopping layer into the lookbook without forcing a full page jump.

Continue to PDP

Once the user has context, they can move into the deeper product journey.

design

Senior Product Designer

Desktop Overview

Desktop Overview

The early exploration focused on how much product information to reveal, where to introduce shopping actions, and how to keep the page feeling premium rather than purely transactional.

The early exploration focused on how much product information to reveal, where to introduce shopping actions, and how to keep the page feeling premium rather than purely transactional.

Available for selected opportunities

Let's work!

I’m strongest when a project needs both design craft and practical thinking. I can take an idea from rough brief to Figma concept, UX flow, responsive layout, developer handoff and final QA, keeping the experience polished, usable and commercially focused.

My background in design, Product Ownership, CRO, HTML/CSS and eCommerce means I understand how digital work actually gets made, not just how it should look in a design file.

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MICHAEL MAYNARD
PRODUCT DESIGNER · ECOMMERCE
PRODUCT DESIGNER
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