Michael Maynard

work
work
ABOUT
ABOUT
CONTACT
CONTACT

Brand identity · eCommerce · Self-initiated business

Senior Product Designer

Cosy Little Things

Cosy Little Things

A self-initiated homeware and lifestyle brand built from the ground up, covering brand direction, product presentation, eCommerce design, content creation and the full digital shopping experience.

A self-initiated homeware and lifestyle brand built from the ground up, covering brand direction, product presentation, eCommerce design, content creation and the full digital shopping experience.

Brand Identity
Brand Identity
eCommerce Design
eCommerce Design
Visual Design
Visual Design
Content Direction
Content Direction

Project snapshot

Senior Product Designer

A brand built end-to-end

A brand built end-to-end

Cosy Little Things was a personal eCommerce brand created to explore how a small lifestyle business could feel warm, polished and giftable online.

Cosy Little Things was a personal eCommerce brand created to explore how a small lifestyle business could feel warm, polished and giftable online.

Brand

Cosy Little Things

Role

Founder, brand designer, eCommerce designer and content creator

Platform

WIX

Output

Brand identity, website, product pages, content and launch assets

Early thinking

Senior Product Designer

Designing the brand around a feeling

Designing the brand around a feeling

The brand direction was shaped around comfort, simplicity and small everyday moments. From there, I translated the feeling into visual identity, product photography direction, page layouts and customer-facing content.

The brand direction was shaped around comfort, simplicity and small everyday moments. From there, I translated the feeling into visual identity, product photography direction, page layouts and customer-facing content.

1
1

Brand direction

Defined the visual tone, colour palette, typography, product styling and overall personality of the brand.

2
2

Store structure

Mapped the key shopping pages, including homepage, collection pages, product pages and supporting brand content.

3
3

Content creation

Created product copy, promotional content and visual assets to help the brand feel consistent across the site.

4
4

Launch build

Built and refined the website, balancing visual polish with the practical needs of running a small online store.

Approach

Senior Product Designer

From idea to usable store

From idea to usable store

The early exploration focused on turning a simple product idea into a complete shopping experience: how the brand should look, how products should be grouped, and how customers should move from discovery to purchase.

The early exploration focused on turning a simple product idea into a complete shopping experience: how the brand should look, how products should be grouped, and how customers should move from discovery to purchase.

Approach

Senior Product Designer

From campaign assets to shoppable story

From campaign assets to shoppable story

The early exploration focused on how much product information to reveal, where to introduce shopping actions, and how to keep the page feeling premium rather than purely transactional.

The early exploration focused on how much product information to reveal, where to introduce shopping actions, and how to keep the page feeling premium rather than purely transactional.

Default state

User lands on the outfit/product grid and can browse the lookbook visually.

Tap the plus icon

The plus acts as the main affordance for revealing product information.

Slide-up product panel

The product tray brings the shopping layer into the lookbook without forcing a full page jump.

Continue to PDP

Once the user has context, they can move into the deeper product journey.

design

Senior Product Designer

Cataloge Overview

Cataloge Overview

The early exploration focused on how much product information to reveal, where to introduce shopping actions, and how to keep the page feeling premium rather than purely transactional.

The early exploration focused on how much product information to reveal, where to introduce shopping actions, and how to keep the page feeling premium rather than purely transactional.

OVERVIEW

Senior Product Designer

Final outcome

Final outcome

A premium editorial shopping experience designed to connect seasonal storytelling with product discovery, helping customers move from inspiration into considered buying journeys.

A premium editorial shopping experience designed to connect seasonal storytelling with product discovery, helping customers move from inspiration into considered buying journeys.

VIEW THE LIVE PAGE

Premium campaign moment

The lookbook gives the SS26 collection a more elevated digital presence.

Clearer shopping route

The page connects editorial storytelling with product/category discovery.

Reusable direction

The structure can support future campaign-led shopping experiences.

Available for selected opportunities

Let's work!

I’m strongest when a project needs both design craft and practical thinking. I can take an idea from rough brief to Figma concept, UX flow, responsive layout, developer handoff and final QA, keeping the experience polished, usable and commercially focused.

My background in design, Product Ownership, CRO, HTML/CSS and eCommerce means I understand how digital work actually gets made, not just how it should look in a design file.

I’m strongest when a project needs both design craft and practical thinking. I can take an idea from rough brief to Figma concept, UX flow, responsive layout, developer handoff and final QA, keeping the experience polished, usable and commercially focused.

My background in design, Product Ownership, CRO, HTML/CSS and eCommerce means I understand how digital work actually gets made, not just how it should look in a design file.

EMAIL ME
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MICHAEL MAYNARD
PRODUCT DESIGNER · ECOMMERCE
PRODUCT DESIGNER