AI UX/CRO audit tool
·
2026
A self-initiated AI-powered UX and CRO audit tool built for the Framer competition. Frictonic allows users to enter an eCommerce URL and receive a structured audit highlighting friction points, conversion opportunities and practical recommendations.
Self-initiated
·
Product Designer / UX Designer / Framer Builder
Overview
Frictonic is a self-initiated AI-powered UX and CRO audit tool created for the Framer competition.
The idea came from a real eCommerce problem: teams often need quick, practical feedback on where a website may be creating friction, but a full UX or CRO audit can take time, budget and specialist input. Frictonic explores how that process could be turned into a faster, more accessible product experience.
The tool allows users to enter an eCommerce URL and receive a structured audit covering potential friction points, conversion opportunities and practical recommendations. The experience was designed to feel simple and direct — not a generic AI chat interface, but a focused product built around a clear user need.
I created the concept, shaped the product journey, designed the interface, structured the audit output and built the prototype in Framer using AI Agents. The project was built quickly, but the thinking behind it was grounded in real UX and CRO experience across eCommerce journeys.
Although Frictonic is still a prototype, it demonstrates how AI can be used to support practical optimisation workflows. With more development, the concept could expand into page-specific audits, scoring, saved reports, exports, team accounts and deeper analysis across homepage, PLP, PDP and checkout journeys.
At a glance
Client
Self-initiated
Role
Product Designer / UX Designer / Framer Builder
Focus
AI product design · UX/CRO analysis · eCommerce auditing
Tools
Framer, Framer AI Agents, Figma, prompt design, UX writing, eCommerce audit logic
Output
Functional AI audit tool prototype
Year
2026
Disciplines
AI Product Design, UX Design, CRO, eCommerce, Framer, Product Strategy
Status
Live prototype / competition entry
Context
Frictonic started as a self-initiated build for the Framer competition. The challenge was to create something quickly that still felt like a real product, not just a visual concept.
I wanted to build something connected to my existing strengths in eCommerce, UX and CRO. Rather than creating a generic AI demo, I focused on a practical problem I understand well: identifying friction in online shopping journeys and turning that into clear, useful recommendations.
The result was Frictonic — an AI-powered audit tool that lets users submit an eCommerce URL and receive a structured UX/CRO review.
01
The challenge
eCommerce teams often know their website could perform better, but identifying the exact friction points can take time, experience and manual review.
A full UX or CRO audit can be valuable, but it is not always quick or accessible. Smaller teams may not have a specialist available, while larger teams may need a faster way to sense-check pages before investing in deeper research or development work.
The challenge was to turn that audit process into a simple product experience: enter a URL, receive structured feedback, and walk away with useful next steps.
02
What it needed to do
01
Create a working AI-powered UX and CRO audit tool
02
Make eCommerce audit feedback faster and easier to access
03
Turn AI output into a structured product experience
04
Build and launch a competition-ready prototype quickly
03
My role
I created Frictonic from concept through to working prototype, shaping the product idea, experience, interface and AI output.
Defined the product concept and target audience
Designed the core user journey from URL entry to audit result
Built the experience in Framer
Used Framer AI Agents to accelerate the product build
Structured the audit output around UX and CRO principles
Wrote and refined the product messaging
Designed the interface, results panel and supporting content
Prepared the project for competition submission and community sharing
Commercial thinking
Productising UX and CRO thinking with AI
The idea behind Frictonic was to productise a common eCommerce need: fast, useful feedback on where a website may be losing users or creating unnecessary friction.
For smaller teams, a full UX or CRO audit can be expensive, slow or difficult to access. Frictonic explores how AI could turn that kind of thinking into a lightweight product experience — useful for founders, marketers, designers and eCommerce teams who want a quick first read on a page or journey.
The tool focuses on practical recommendations, not vague AI commentary
The experience is designed around speed, clarity and usability
The output is structured so users can understand issues quickly
The product has a clear audience: eCommerce teams looking for quick UX/CRO insight
The concept could be extended into audits, reports, scoring, saved projects or paid plans
06
Outcome
Frictonic became a working AI audit tool prototype and Framer competition entry.
A functional URL-based UX/CRO audit experience
A clear product concept with a defined eCommerce audience
A structured results panel for audit feedback and recommendations
A fast build that still demonstrated real product thinking
A strong example of using AI and no-code tools to move from idea to prototype quickly
A concept with clear potential to evolve into a more complete product
The project showed how quickly a useful product idea can be explored when design thinking, domain knowledge and AI tooling are combined.
07
What I’d improve next
Frictonic proved that there is a real product opportunity in turning UX and CRO expertise into faster, AI-supported workflows.
The next step would be to move beyond a competition prototype and improve the depth, accuracy and repeatability of the audit output. I would also introduce stronger scoring, more specific page-type analysis and a clearer way for users to save, export or compare audits.
Improve the audit logic and recommendation structure
Add page-type specific audits for homepage, PLP, PDP and checkout
Introduce scoring across UX, CRO, trust, clarity and mobile experience
Allow users to save or export audit reports
Add before-and-after examples to make recommendations more actionable
Explore paid tiers for deeper analysis or team usage
Improve the product so it can move from prototype to viable SaaS concept
